NEW YORK BEES: BRAND IDENTITY & STRATEGY
NYBEE is an American non-profit organization based in New York City that is fighting to give bees a home in the city they helped build by raising awareness of the importance of pollinators in the city and around the world.
NOTE: THIS PROJECT IS BASED ON A UNIVERSITY-ASSIGNED BRIEF AND IS NOT FOR A REAL COMPANY.
BEE REAL, NYC.
Born in the buzz of the five boroughs, NYBEE started with a simple belief: if bees can survive the city, they deserve to thrive in it. What began as a small grassroots campaign—born from rooftop gardens, community parks, and fire escapes—quickly grew into a mission to change how New Yorkers see pollinators.
Inspired by the resilience of urban bees and the urgency of their decline, NYBEE was founded to protect the tiny workers who keep our ecosystems, food chains, and city blooms alive. From education to habitat creation, every effort is rooted in the belief that bees aren't just visitors here—they're co-builders of our future.
