I created the brand identity, strategy, and campaign for a fictional organization called The Free Word Project, in response to the Freedom, Law & Order brief by Monotype, in collaboration with Pentagram.
The Free Word Project was established in response to the worsening political climate in the United States, with Trump getting re-elected into office and the division between left and right only growing. Since the United States' establishment in 1776, free speech has always been a topic of debate in the country. However, as the world transitions into the digital age with the Internet, right-wing American politicians and citizens are now more vocal than ever, voicing their passionate dissent against the restrictions when, in reality, it's the other way around.